This was a fictitious rebranding project for a local coffee shop. The idea for this project was to create a business system that would convey excellence, quality, and fun. I tried to keep in mind a vintage and homely aesthetic when designing for this project. I wanted to ensure an inviting and relaxing atmosphere, while acknowledging the pace of the early morning commuters.
The scope of this project was to create logos for three fictitious companies, a mailing service, a construction company, and a tech service. The objective was to study different typefaces and explore different treatments in order to convey a specific language for each company.
This was an infographic project aimed to inform novice kitchen personal on how to properly use kitchen cutlery. The idea behind this product was to create a home delivery knife distribution service, which not only informs and educates users, but gives as well. The “aid” in the word BLAIDRUNNER represents the idea that with every purchase, a kitchen in need gets a set of knives, while the word RUNNER emphasizes the delivery aspect of the company. REMEMBER, sharp is better!
Blnk eye care packaging
The objective for this project was to research and develop a unique and sustainable design for eye care packaging. My goal was to design a daily lens container that stood out from the standard shape of most conventional eyewear packaging. The final decision to go with the hexagon was to emphasize the filling capacity of a circumference, while using the structural durability of a three pointed form. This creates a unique and sustainable designed product.
Here is a collection of book designs I have done. The premise behind the Stanley Kubrick book cover was to design a bio for an iconic figure. The goal was to capture the infamous gaze of the director.
Both Tellus books were designed for Cuesta College’s literary annual. The 2015 Tellus was a cooperative project with designer Jessica Clogston and the objective for the design was a retro planetary theme. The 2017 design is an interactive piece revolved around a rorschach test. The books front and back act as different blot tests, and at full spread, it displays another.
Social Awareness Posters
Kids these days! walking around with their heads down and not paying attention. Ever find yourself saying that? These posters were made to remind citizens of the dangers of texting and walking. This was a collaborative project, with designer Lauren Marshall, and we aimed to design something that would grab the attention of an inattentive audience using bright colors and a simple message.
Type Anatomy Posters
Here are a 3 sets of type anatomy posters. The Bodoni and Didot poster was a collaborative project with designers Caroline Craig and WeeTeng Goh. Our objectives were to look into each typefaces historical context, designer, and letterform characteristics, so that it can be explained to a new audience.
The 2 sets of triptych posters were made for a classroom environment for younger typeface enthusiasts. The idea behind the visual language is to convey fun and enthusiasm, while pointing out the finer details in type anatomy.